Your Monday report
Sample week- Calls from ads
- 419 more than last week
- Cost per call
- $38down from $52
- Spend blocked as waste
- $640
- Changes made
- 12
One thing for you: fix the contact form on the “Water heaters” page. Everything else is handled.
See what your ads are wasting.
Paste your website. In about a minute Pebble checks your tracking, your landing pages, and who is bidding on your business name. Free, and no login.
Pebble only reads public pages. Nothing on your site or ad account changes.
Start with a scan. Keep going only if it helps.
Instant scan
Tracking, page speed, contact paths, and who bids on your name.
Account audit
You give read-only access to your ad account. Pebble finds the wasted spend in dollars, and a specialist checks every finding before you see it.
We run your ads
Pebble watches the account every hour, a specialist approves each change, and you get a plain-English report every Monday.
What a week looks like once we run your ads.
Pebble does the watching. A specialist signs off on anything that moves money. This is a sample week from a plumbing company spending $4,000 a month.
Blocked 14 search terms like “plumber jobs” and “diy drain fix” that spent $212 last week with no calls.
Approved by Lena, your specialistCalls after 9pm cost half the daytime price. Moved $15 a day into evenings.
Approved by Lena, your specialistA competitor started bidding on “Rivera Plumbing”. Raised your brand bid so you stay on top for 30 cents a click.
Approved by Lena, your specialistWrote two new ad headlines from your best-reviewed service. They're now testing against the old ones.
Approved by Lena, your specialistYour contact form stopped sending conversions after a site update. Flagged it to you before Google's bidding drifted.
Sent to you by email
From the blog
When Google, Meta, or Microsoft change how ads work, we write what it means for a small business budget and what to do about it.
- Strategy
Holiday ads 2026: banner ads got cheaper, Meta got pricier
Display ad prices fell sharply this year while Meta's rose. Peak week costs more per click but less per sale. What that means for your holiday budget.
- Tracking
Meta will count more sales from Nov 12. Check it first.
Meta turns on device-side conversion counting by default on Nov 12. Here's how to check your numbers before Black Friday.
- Meta Ads
Meta's AI can edit your ads, and from Oct 30 you own the result
Meta's new terms make advertisers responsible for what its AI adds to their ads, even features Meta switched on. Here's what to check this week.
Already spending on ads? Ask Pebble for the account audit.
Pebble asks a few questions about your ads and sets up the audit with you in a couple of minutes, any time of day.
- Pebble sends a manager link requestYou accept it inside Google Ads. It's read-only, and you can remove it anytime.
- Pebble reviews the accountEvery campaign, search term, and conversion action from the last 90 days.
- A specialist walks you through itWasted spend in dollars and the three fixes worth doing first. Keep it, whatever you decide.
Hi, I'm Pebble. Tell me where you advertise and roughly what you spend, and I'll set up your free audit.
Audit my Google Ads account
What does the audit look at?
I'd rather talk to a person
Prefer a form? Fill it in instead.
Questions people ask first
No. We send a manager account link request, and you accept it inside Google Ads. For the audit it's read-only. You can remove the link at any time from your account settings.